105
Chloé pop-up store
1/6
Text
Al-Jawad Pike were invited to develop a new pop-up concept for Chloé. The project explored ideas of tailoring, folding and wrapping to create a tent-like enclosure. The geometric arrangement of walls, arcs and cappings are inspired by the brand’s ‘C’ emblem and pattern cutting techniques, with entrances and windows formed from folds and incisions. A singular material approach consisting of white-stained plywood, reinforces the sculptural quality of the form whilst clearly articulating the product.
Beijing, CHN,
2018,
retail
Back to top
