Al-Jawad Pike’s collaboration with Penhaligon’s stems back to August 2014, winning an architectural competition organised by the Royal Institute of British Architects to design and construct a window installation for a retail brand on Regent Street. The resulting concept developed for the window drew on the rich history of the brand and the chemistry of perfume-making. The window went on to win the Best Dressed Window on Regent Street.
The studio was subsequently invited by Penhaligon’s to design a a new concept store, which turned into a global project of ten new stores in London, New York, Los Angeles, San Francisco, Honolulu and Taipei. Exploring heritage as one of the key ideas, the initial ideas were inspired by the archive photographs of the original St James’s Street store. The resulting proposal created a subtle and elegantly crafted design that respects the brand’s heritage whilst still making it contemporary and relevant for today. The final influence was the history of fragrance making where certain furniture pieces have been designed to display the product in its most refined form.London, UK,
retail Photography by Edmund Sumner and Max Creasy