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Céline pop-up store
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Al-Jawad Pike’s design concept for the China pop-up takes inspiration from eroded seashells and primitive stone structures. The arrangement of curving walls and arched thresholds coalesce to form an interior space where commerce and the marketplace can thrive. Simultaneously the calming atmosphere provided by the translucent fibreglass modules creates a sense of wonder through the layering of subtle texture and light. As such the pop up does not appear immediately as place of sale and commodities but closer to an artistic installation – a large-scale sculpture in which the Céline products form an integral role.
Beijing, CHN,
2017,
retail
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