SELFRIDGES DESK 111 BLACKWELL CLOSE 112 SELMAN & WELLDAY HOUSE 114 HOGAN MACAU 113 DEBEAUVOIR ESTATE 078 ARTIST STUDIO 028 MARION ROAD 052 PENHALIGON'S 020 DAVISVILLE ROAD 015 SOUTH BANK APARTMENT 038 CÉLINE POP-UP STORE 045 CHLOÉ POP-UP STORE 105 BAYSTON ROAD 018 BURBERRY S/S 19 054 CÉLINE LA RINASCENTE 041 CAIRO HOUSING 106 KING'S GROVE 026 BURBERRY A/W 19 057 ADDERBURY HILL BARN 049 ELSLEY ROAD 035 CHLOÉ 074 LEWES PHOENIX 076 AESOP WHITE CITY 060 ALLSAINTS 058 TORI ANN WALK 043 CHOWDHURY WALK 047 AESOP BATTERSEA 079 SOUTHWARK HOUSING 077 APL NEW YORK 090 PRIVATE SHOWROOM 066 HOLY CARROT 096
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1Information desk crafted from cast bronze.

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2The diamond motif, reiterated across the design, references the building’s Beaux Art heritage.

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3Elevation showing motifs merging into one another, recalling the intricacy of a cat’s cradle.

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4A hand finished texture has been applied to match the surface grain from the casting process and the final patinated finish was waxed to cope with the wear and tear of the busy Selfridges store environment.

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5A collective character is established with Eduardo Paolozzi’s sculpture of Josephine Baker sharing materials and civic intent.

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6The desk has been fabricated by Millimetre in their workshop in Portslade.

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7View across the completed interior from London

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8Photograph from Millimetre’s workshop showing the individual sections welded together.

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9Elevation and axonometric drawing of the reception desk.

Al-Jawad Pike were commissioned by Selfridges to design a new reception desk for their historic Oxford Street store in London.

Conceived as a timeless piece, the desk is cast entirely in silicon bronze - a highly technical process involving 26 individually formed curved and flat sections. The design draws inspiration from the bronze materiality of the Josephine Baker statue, as well as art deco motifs found in the original Beaux-Arts building.

Texture plays a central role, with carefully reapplied grain patterns and a waxed finish creating a richly tactile surface. Repeated diamond-shaped details echo architectural elements found throughout the store, with the final form referencing the geometry of a cat’s cradle figure.