CÉLINE POP-UP STORE 045 BLACKWELL CLOSE 112 SELMAN & WELLDAY HOUSE 114 HOGAN MACAU 113 SELFRIDGES DESK 111 DEBEAUVOIR ESTATE 078 ARTIST STUDIO 028 MARION ROAD 052 PENHALIGON'S 020 DAVISVILLE ROAD 015 SOUTH BANK APARTMENT 038 CHLOÉ POP-UP STORE 105 BAYSTON ROAD 018 BURBERRY S/S 19 054 CÉLINE LA RINASCENTE 041 CAIRO HOUSING 106 KING'S GROVE 026 BURBERRY A/W 19 057 ADDERBURY HILL BARN 049 ELSLEY ROAD 035 CHLOÉ 074 LEWES PHOENIX 076 AESOP WHITE CITY 060 ALLSAINTS 058 TORI ANN WALK 043 CHOWDHURY WALK 047 AESOP BATTERSEA 079 SOUTHWARK HOUSING 077 APL NEW YORK 090 PRIVATE SHOWROOM 066 HOLY CARROT 096
AJP Celine popup 09

1View into site from Beijing

AJP Celine popup 01

2Interior perspective across the central volume

AJP Celine popup 02

3View towards the street frontage

AJP Celine popup 05

4Spatial view through the primary circulation

AJP Celine popup 03

5Interior view across the threshold condition

AJP Celine popup 06

6Perspective through the interior

AJP Celine popup 04

7View across the completed interior from Beijing

AJP Celine popup 08

8Interior perspective towards the entrance sequence

AJP Celine popup 07

9Detail view of the junction detail

AJP Celine popup 10

10View along the material finish

Al-Jawad Pike’s design concept for the China pop-up takes inspiration from eroded seashells and primitive stone structures. The arrangement of curving walls and arched thresholds coalesce to form an interior space where commerce and the marketplace can thrive. Simultaneously the calming atmosphere provided by the translucent fibreglass modules creates a sense of wonder through the layering of subtle texture and light. 

As such the pop up does not appear immediately as place of sale and commodities but closer to an artistic installation – a large-scale sculpture in which the Céline products form an integral role.