CÉLINE LA RINASCENTE 041 BLACKWELL CLOSE 112 SELMAN & WELLDAY HOUSE 114 HOGAN MACAU 113 SELFRIDGES DESK 111 DEBEAUVOIR ESTATE 078 ARTIST STUDIO 028 MARION ROAD 052 PENHALIGON'S 020 DAVISVILLE ROAD 015 SOUTH BANK APARTMENT 038 CÉLINE POP-UP STORE 045 CHLOÉ POP-UP STORE 105 BAYSTON ROAD 018 BURBERRY S/S 19 054 CAIRO HOUSING 106 KING'S GROVE 026 BURBERRY A/W 19 057 ADDERBURY HILL BARN 049 ELSLEY ROAD 035 CHLOÉ 074 LEWES PHOENIX 076 AESOP WHITE CITY 060 ALLSAINTS 058 TORI ANN WALK 043 CHOWDHURY WALK 047 AESOP BATTERSEA 079 SOUTHWARK HOUSING 077 APL NEW YORK 090 PRIVATE SHOWROOM 066 HOLY CARROT 096
AJP Celine 01

1View into site from Rome

AJP Celine 09

2Interior perspective across the central volume

AJP Celine 10

3View towards the street frontage

AJP Celine 07

4Spatial view through the primary circulation

AJP Celine 08

5Interior view across the threshold condition

AJP Celine 06

6Perspective through the interior

AJP Celine 02

7View across the completed interior from Rome

AJP Celine 03

8Interior perspective towards the entrance sequence

AJP Celine 04

9Detail view of the junction detail

AJP Celine 05

10View along the material finish

AJP Celine 18

11Axial view towards the joinery line

AJP Celine 16

12Sectional view through the perimeter condition

AJP Celine 17

13Oblique view across the ceiling plane

Al-Jawad Pike were appointed by Céline to develop a new store concept to be implemented across four sites in Rome and Milan. Introducing a new material concept of singularity and the monolithic, the design aims to merge architecture with sculpture in a sparing and essential way. 

A base material of pale concrete is used throughout to focus the experience of the space on the themes of casting and carving, solid and void. These themes are reinforced by the exposure of coloured stone aggregates in the floor and sculpted niches. The design of this space aims to stand in contrast to the visual overload of the surrounding department store by creating a calm material and spatial approach that allows the product to stand at the forefront of the visitor’s experience.