Positioned at the junction of Wick Road, Cassland Road, and Hedgers Grove, the Selman & Wellday Garages site marks a key urban node within the Gascoyne Estate and the wider Hackney Wick Ward. Framed by midcentury slab blocks and civic buildings, the site currently lacks permeability and presents a defensive edge to the street — a result of fragmented post-war planning.

The proposal introduces two interconnected six-storey blocks, aligned east–west to reflect the local grain and respond to the geometry of Wick Road and the existing tree line. Stepped in plan, the buildings define a central landscaped courtyard, offering a protected communal space and greater separation to Wellday House, while new planting along Wick Road strengthens the street’s identity.

A consistent brick language articulated through buttresses, deepset punched openings, and expressed lintels lends the scheme a robust, industrial character. Inverted pitched gables subtly reference vernacular rooflines, while a ramped colonnade marks the entrance. The scheme delivers 22 social rent homes in a mix of one, two, and three-bedroom units, fostering intergenerational living and neighbourly connection.

Al-Jawad Pike has worked with luxury fashion brand Hogan to create a new store concept for their Macau flagship. Inspired by Milan's rich art-historical heritage, the architectural vision reflects the urban sensibility of Milanese facades and entranceways, with details drawn from Albini's Milano Metro stations, to create an inviting ‘room’ reduced to its most essential. 

The material ‘shell’ combines Ceppo di Gré stone traditionally used in Milanese classical facades reinterpreted as shelves, marmorino plaster walls and black cement floor tiles. These are juxtaposed with an interplay of distinctive geometric elements – such as configurations of freestanding furniture formed in Iroko, Belvedere stone and glass brick. These are contrasted against the lightness of the P-shaped curved rails and handles inspired by the handrails of the Milan Metro.

Appointed through a competitive process as part of Hackney Council’s New Homes Programme, Al-Jawad Pike have developed proposals for 18 new social rent homes on a former garage site in Blackwell Close. The project forms part of a wider initiative to address the borough’s pressing need for high-quality, affordable housing while reinforcing the civic role of architecture in shaping inclusive neighbourhoods.

A compact, linear building sits along a north-south axis, referencing the local grain of gabled apartment blocks and creating space for a generous, landscaped public route linking Redwald Road to Blackwell Close. The design reinstates a former community garden, integrated with intergenerational play spaces to the north-east of the site. The five-storey, bar-shaped volume adopts a robust yet refined material palette. Smooth and textured renders are paired with high-quality precast and in-situ concrete, giving the elevations rhythm, depth, and a sense of permanence. Openings and balconies are carefully composed to establish a consistent architectural expression, while rotated square columns introduce subtle articulation and detail - anchoring the structure and adding a tactile rhythm to its public-facing edge. A raised concrete plinth mediates level changes across the site, forming a durable threshold between public and private realms.

Al-Jawad Pike were commissioned by Selfridges to design a new reception desk for their historic Oxford Street store in London.

Conceived as a timeless piece, the desk is cast entirely in silicon bronze - a highly technical process involving 26 individually formed curved and flat sections. The design draws inspiration from the bronze materiality of the Josephine Baker statue, as well as art deco motifs found in the original Beaux-Arts building.

Texture plays a central role, with carefully reapplied grain patterns and a waxed finish creating a richly tactile surface. Repeated diamond-shaped details echo architectural elements found throughout the store, with the final form referencing the geometry of a cat’s cradle figure.

This project is for a free-standing mixed-use residential building within a predefined masterplan in Cairo, Egypt. The building provides a mix of 2, 3 and 4 bed luxury dwellings in various typologies including apartments, duplexes and penthouses and an external courtyard and lightwell is located at the centre of the building.

Externally, the proposed materiality is inspired by the earthy, monolithic temple structures that are symbolic of Egypt’s architectural heritage. The façade employs an externally expressed structure of continuous colonnade in of rose pigmented precast concrete. Layered behind these columns are a combination of large glazed openings and textured brick panels that subtly reference the perforated screens of Islamic architecture. All external metalwork, including windows and balustrades, are proposed in blackened bronze to add richness and warmth.

Al-Jawad Pike were invited to develop a new pop-up concept for Chloé. The project explored ideas of tailoring, folding and wrapping to create a tent-like enclosure. 

The geometric arrangement of walls, arcs and cappings are inspired by the brand’s ‘C’ emblem and pattern cutting techniques, with entrances and windows formed from folds and incisions. A singular material approach consisting of white-stained plywood, reinforces the sculptural quality of the form whilst clearly articulating the product.

Al-Jawad Pike were commissioned by the vegan restaurant Holy Carrot to design their first flagship space located on Portobello Road in London. Drawing inspiration from nature and the Japanese aesthetics of ‘Wabi-Sabi’, the interior is conceived as a free-flowing space that echoes curves of the human form. 

The muted tonal palette of putty coloured plaster walls, textured ceilings and stone flooring are contrasted with brushed aluminium fixtures delicately placed within the porcelain-like interior. Loose tables crafted in walnut act as a deliberate counter to the lighter tones of walls and floors, bringing heavier, cubic forms to the space. 

Elsewhere there are few sharp corners in the space and a pill-shaped skylight in the rear of the restaurant brings light into this more intimate space adjacent to the open kitchen. Downstairs the restrooms are formed in earthy-red clay with heavy textures, creating a warm and intense atmosphere in contrast to the lighter and open ambiance above.

Al-Jawad Pike were commissioned by luxury sneaker brand Athletic Propulsion Labs to design their second flagship located on Prince Street in the heart of Soho, New York City. The design approach establishes a curving amphitheatre-shaped space formed in seamless textured plaster walls to create a sculptural silhouette and a refined backdrop to the space. 

The shoes are held in minimal gallery style box frames each elevated and illuminated as if it were a work of art. In the centre of the space tear-drop shaped columns create a sense of movement and discovery, whilst boulder shaped plinths provide further opportunity for product display. The ceiling is formed from a back-lit stretched fabric that extends across the entirety of the space, providing further drama and a warmly lit atmosphere.

The new Aesop store at Battersea is inspired by the aesthetics of mid-century and soviet-era power station control rooms. The typical Aesop wall displays are recast as computer switchboards, while the centrally positioned sinks and point of sale reference the main control desks. The perimeter of the space is enclosed by an angular folding wall, constructed in perforated acoustic panelling. 

This wall gives form to the space while also providing a baffle to the background noise of the adjacent main turbine hall. In the ceiling, a giant orb shaped light fixture is suspended over the central desks, bringing focus and a sense of ceremony. The material juxtaposition often found in control rooms from this era is further emulated with a mixture of finishes, including grey-brown painted walls, champagne coloured metal and a bespoke hexagonal oak parquet floor. 

Al-Jawad Pike were shortlisted with Karakusevic Carson and East Architecture to develop proposals for an infill housing development across four sites on the DeBeauvoir Estate in Hackney. The proposal, consisting of 64 units, was conceived as an ‘object building’ with a nuanced response to its context and the diverse buildings that surround it. 

The ground and first storey plinth respond to the Georgian terraces to the east and conservation area to the north. An 8-storey residential building on the street corner provides an anchor to the site which is directly bordered by open spaces to the north and west. The second taller block provides an intermediate step up to an existing adjacent 18-storey tower block. 

The material treatment of the façade is tonally consistent on all elevations to create a coherent whole between the buildings. An interplay of horizontal and vertical bands creates a weaving effect at the upper levels, while at ground level a colonnade of masonry columns creates new entrances, providing a sense of visual permeability across the site.

A London housing project of two buildings that share a material and formal language. The pair are distinguished by their varied tones of precast brick and concrete which reflect the colours of existing buildings around the site. The project provides 18 homes with a mix of flat types and sizes that all have dual aspect views. 

Scalloped corners provide generous balconies carved into the volumes and create gables that integrate large matures trees. The prefabricated façades employ a language of expressed slabs and pillars to create a pair of buildings that bring coherence and evoke a sense of solidity and permanence. At ground floor level a concrete plinth unites the various building frontages to provide natural flood resilience and privacy to the ground floor accommodation.

The Phoenix masterplan will bring a new sustainable neighbourhood to the former Phoenix Industrial Estate in Lewes, East Sussex. Located to the immediate north of the centre of Lewes, the project will replace the site’s existing industrial buildings with a new sustainable and creative living quarter. Al-Jawad Pike have developed proposals for three new buildings across three distinct plots that occupy a prominent location at the entrance and civic heart of the site. Different in character, but in dialogue with each other these buildings will create a mix of new housing, co-living, commercial and hospitality uses. 

Their architectural expressions combine to create an ensemble of complementary buildings constructed in local materials including mathematical tiles with timber construction, flint and bungaroosh. The sustainability aspirations of the project focus on the performance of the building fabric and follow as close as possible to the passivhaus standard.

Al-Jawad Pike collaborated with Chloé to create a store refresh concept to be implemented globally across several store locations. Responding to the theme of ‘a Home away from home’, our concept is driven by a desire to create a domestic scaled space inspired by South American modernism. Devoid of ornament, our approach adopts a geometric arrangement of panelled walls that modulate and link different rooms and provide flexible display with plug-in shelves and hanging rails. 

The concept employs a palette of sustainably sourced materials derived from nature; rammed earth façades, terracotta floors and plinths, cane panels, clay walls and oak joinery combine to create intimate spaces that provide tactility and warmth. The concept of home is further revealed by treating product display elements as traditional furniture, with expressed joints that convey an honesty towards woodcraft and construction.

Al-Jawad Pike has completed a VIP showroom and event space for a major sports brand at their London HQ. The aspiration of the project was to create a welcoming environment that strengthens the connection between the brand and its guests while prioritising eco-friendly practices. 

The space is optimised for flexibility and future adaptability, featuring recycled aluminium foam panels, responsibly sourced oak cabinetry, and textured stone tiles. Flexible paper walls and metal display frames provide a dynamic backdrop for products. Custom furniture by Al-Jawad Pike and Philippe Malouin creates inviting lounge areas for special clients and brand ambassadors.

Aesop Westfield is imagined as a walled garden, providing a place of refuge and calm away from the busy mall environment. It takes inspiration from the ‘crinkle-crankle wall’ of the English countryside, which uses an undulating wave form to give rigidity to a single skin masonry wall, as a means of economising on bricks. 

The wall is constructed from a combination of standard straight and curved terracotta-coloured concrete blocks. It meanders around the perimeter of the space, creating a sense of motion that contrasts its sheer material mass. Against this frozen movement, delicate polished aluminium shelves provide display space for the iconic Aesop product range.

Al-Jawad Pike collaborated with Allsaints to develop a new architectural concept for their stores. The proposals take inspiration from a diverse range of references including Sverre Fehn’s Nordic pavilion in Venice and Richard Serra’s industrial scale steel sculptures. 

The palette of materials is predominantly monochromatic, using warm tones of grey concrete and textured render for the floors and walls throughout, into which a series of free-standing metal walls and niche linings are inserted. A ribbed ceiling is formed from galvanised steel fins with an expanded mesh laid on top and lighting fixtures in-between. A gridded array of floor pucks provides structured flexibility to the space, serving as plug-in points for free-standing rails and display shelving elements. The changing rooms, which are warmer and more intimate in scale, are lined in Douglas fir plywood and felt drapes, providing a soft tactile quality for customers.

For London Fashion week in February 2019 the Tate Modern tanks were occupied with two contrasting environments for Riccardo Tisci’s second Burberry show entitled ‘Tempest’. The Silver tank was loosely arranged around a meandering runway, punctuated with large illuminated discs suspended from above. 

The perimeter of the tank was lined in a scaffolding structure onto which a choreographed dance troupe climbed at the show finale. The Gold tank was defined as a formal, structured space constructed in high gloss timber with steeply raked seating. A narrow linear runway formed the catwalk which was illuminated with warm light from a single rectangular lightbox above.

Al-Jawad Pike collaborated with Burberry to create the S/S 2019 runway show for Riccardo Tisci’s debut collection at London Fashion Week. The showspace played with themes of intimacy and voyeurism through a labyrinthine construction of interconnecting spaces and moving walls. 

A contrasting interior consisting of rich walnut panelled walls, glazed and paper screens and flesh toned carpets and upholstery were set against the light industrial structure of a former Royal mail sorting office. At the start of the show, an opening roof transitioned the space from dark to light as freestanding partitions tracked in to form smaller intimate rooms, through which an elevated runway meandered allowing the audience to experience different scales of space layered with multiple views and perspectives.

Al-Jawad Pike have been commissioned to design a new-build single family dwelling for a young couple in North London. The client is also a specialist concrete contractor and so this project has offered the rare opportunity to construct the building in in-situ fair-faced concrete. 

The main proportions and roof silhouette of the house respect the context and local vernacular, however, it distinguishes itself through its materiality and details. These elements combine to express the tectonic relationship between the concrete base and the upper volume, which is formed in grey brickwork. Opening window panels and the front door will be constructed in timber to provide further material richness.

Al-Jawad Pike were commissioned to remodel and reconstruct an existing barn in Oxfordshire to improve the layout and quality of spaces, for use as a family home. The layout is split into three wings with the larger two storey central block accommodating the main living spaces. 

An open staircase located within a large top-lit double height space connects the living space and first floor bedrooms. The kitchen wing features a large island and looks out to a south-facing walled garden. A new guest wing accommodates a master suite and additional bedroom overlooking the entrance courtyard and expansive meadow. 

Internally, additions have been conceived as new material ‘insertions’ within the barn vernacular. A new polished concrete floor is used throughout the ground floor spaces, with white-washed brickwork, a new mild steel staircase and various douglas fir joinery elements. The external brickwork is ‘bag-finished’ in a lime slurry to unify the various types of brickwork that have been used over time, creating a singular volumetric expression.

Al-Jawad Pike were appointed by the London Borough of Hackney in August 2017 to design a new housing development on an infill site adjacent to Daubeney Road. The scheme delivers 11 new high quality affordable and social rent homes that replace the garages and ad hoc car-parking previously located on the site. The dwellings provide a mix of two and three bed houses with one fully accessible four-bed family house. 

The project was completed in summer 2022, and the new pedestrian street subsequently named Chowdhury Walk. The development follows the urban grain of the terraced rows that span east-west along Redwald Road and Colne Road. It is laid out on a staggering plan, with carved out entrances giving architectural character while reducing overlooking on neighbours and orienting the front doors of the houses towards Daubeney Road. Materially the houses are constructed from red brick with mono-pitched roofs and a base plinth with planters formed from large format granite blocks. The grey base ties in with the cobbled finish of the new cycle and pedestrian through-route that runs across the site.

Al-Jawad Pike’s design concept for the China pop-up takes inspiration from eroded seashells and primitive stone structures. The arrangement of curving walls and arched thresholds coalesce to form an interior space where commerce and the marketplace can thrive. Simultaneously the calming atmosphere provided by the translucent fibreglass modules creates a sense of wonder through the layering of subtle texture and light. 

As such the pop up does not appear immediately as place of sale and commodities but closer to an artistic installation – a large-scale sculpture in which the Céline products form an integral role.

This project forms part of Hackney’s housing supply programme, an initiative which aims to build more than 400 homes – 70 per cent of which will be for social rent and shared ownership. The development delivers eleven new high-quality homes that replace disused garages on Mandeville Street in Lower Clapton. The project was completed in summer 2022. 

The site’s unusual shape and complex boundary conditions required a nuanced massing response that blends several typologies into a coherent architectural solution. Urbanistically, the proposal aimed to restitch the site with its surroundings by introducing a new pedestrian thoroughfare that contributes to the reactivation of the public realm, while providing a clear delineation of public and private space. The development forms a townhouse block and mews, unified by their brick materiality and base. A sculptural roofscape of gabled frontages create a distinctive silhouette that echoes the Grade II Listed Mandeville Primary School.

Al-Jawad Pike were appointed by Céline to develop a new store concept to be implemented across four sites in Rome and Milan. Introducing a new material concept of singularity and the monolithic, the design aims to merge architecture with sculpture in a sparing and essential way. 

A base material of pale concrete is used throughout to focus the experience of the space on the themes of casting and carving, solid and void. These themes are reinforced by the exposure of coloured stone aggregates in the floor and sculpted niches. The design of this space aims to stand in contrast to the visual overload of the surrounding department store by creating a calm material and spatial approach that allows the product to stand at the forefront of the visitor’s experience.

The project creates a new interior for an apartment in the renovated South Bank Tower, London. An interior landscape of carved-out and interconnected spaces is formed from a combination of travertine, terrazzo, marble and velvet plaster – evoking the textures and atmosphere of the nearby Thames riverbank and waters. 

These natural materials and their monolithic scales provide architectural substance against the backdrop of London’s expanding skyline. The wetrooms, kitchen and bedroom storage are made as stone blocks, with strata and aggregates expressed to reinforce the formal clarity of the individual elements. The entrance vestibule is carved from brown travertine, a darker transitional space that reinforces the earthiness of materials.

The project is for a new extension to a Victorian terraced house within the Shaftesbury Park Estate Conservation area of Wandsworth, London. The project involved a complete overhaul of the existing house, replacing the ground floor kitchen outrigger with a new light filled kitchen, reconfigured 1st floor and the addition of a new loft bedroom. 

Externally, the new ground floor extension was formed with large pigmented concrete panels assembled in a column and beam arrangement with a tapering silhouette. The external patio area was tonally matched to the earthy red concrete and arranged to create a formal expression that provides continuity from ground to building.

This project was a competition entry for an artist's in residence shed. Conceived as a new outbuilding for the Maltings in Bruton, the design created a calm atmosphere that is warm, comfortable, light-filled and highly flexible. The shed is a top-lit lightweight structure formed from laminated shuttering ply on a 600x600mm grid. Infill panels of structured multi-wall polycarbonate sheets in standard sizes of 600x2400mm form the main envelope cladding. 

Further flexibility is provided by movable bookshelves that also sit within the 600x600mm grid. It is the intention that the artist or artists using the space reconfigure the space using the bookshelves as movable partitions. Openness and connectivity to the exterior is provided through large format sliding panels and hinged doors.

The project provides a new two-storey rear extension to a Victorian terraced house in South London. The existing narrow kitchen extension on ground floor was remove and replaced with a new light filled kitchen and dining area. The ground floor is expanded sideways filling the entire width of the plot with reconfiguration of the existing internal layout to incorporate a washroom and generous arrival hall. 

Volumetrically, the ground and first floor extension are articulated into two distinct volumes constructed from a light coloured pigmented concrete block, which provide a subtle distinction from the main house. The windows in this new volume are made from oak, which has also been used in the interiors.

Al-Jawad Pike’s collaboration with Penhaligon’s stems back to August 2014, winning an architectural competition organised by the Royal Institute of British Architects to design and construct a window installation for a retail brand on Regent Street. The resulting concept developed for the window drew on the rich history of the brand and the chemistry of perfume-making. The window went on to win the Best Dressed Window on Regent Street. 

The studio was subsequently invited by Penhaligon’s to design a a new concept store, which turned into a global project of ten new stores in London, New York, Los Angeles, San Francisco, Honolulu and Taipei. Exploring heritage as one of the key ideas, the initial ideas were inspired by the archive photographs of the original St James’s Street store. The resulting proposal created a subtle and elegantly crafted design that respects the brand’s heritage whilst still making it contemporary and relevant for today. The final influence was the history of fragrance making where certain furniture pieces have been designed to display the product in its most refined form.

This project establishes a single storey L-shaped extension to a Victorian House in Stoke Newington, London. The new volume infills the narrow passage to the side of the rear outrigger and integrates the existing ground floor to create a new large kitchen and dining area overlooking the garden. 

A large skylight brings top light into the centre of the house and a large timber framed sliding door maximises openness to the garden. Grey brick walls have been paired with Douglas fir floorboards, while concrete has been used for the kitchen work surfaces. Oak finished with natural oil has also been used for cabinetry including integrated shelving. A brick staircase illuminated by a skylight links the new kitchen to the original house.

The scheme provides a new two-storey extension to a Victorian terraced house in West London. The distinct volumes are unified by their use of brickwork, constructed with larger 20mm mortar joints. A lime mortar slurry is applied across all surfaces to emphasise the monolithic appearance and provide texture and relief to the building’s clear geometric forms. 

The formal simplicity is enriched by making the parapets in brickwork and concealing all rainwater downpipes and gutters within the building envelope. A loose, asymmetrical arrangement of natural anodised aluminium windows reinforce the sculptural quality of the building. Internally, a reduced palette of whitewashed walls, natural oak furniture and pale grey terrazzo floors and kitchen elements provide a simple and functional aesthetic.