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Private Showroom
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Al-Jawad Pike has completed a VIP showroom and event space for a major sports brand at their London HQ. The aspiration of the project was to create a welcoming environment that strengthens the connection between the brand and its guests while prioritising eco-friendly practices.
The space is optimised for flexibility and future adaptability, featuring recycled aluminium foam panels, responsibly sourced oak cabinetry, and textured stone tiles. Flexible paper walls and metal display frames provide a dynamic backdrop for products. Custom furniture by Al-Jawad Pike and Philippe Malouin creates inviting lounge areas for special clients and brand ambassadors.
Photography by Ståle Eriksen
London, UK,
2024,
retail
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